Top 10 UK corporate gifting platforms 2026

Got employees or clients? Need to send them gifts? We’re guessing so - otherwise what are you doing here?! 

Whether it’s for recognising team members, or powering an incentive programme, choosing a corporate gifting platform in 2026 can be frustrating. It’s like ordering off the Wetherspoons food menu - when there’s 54,276 options, how do you know which is right for you? 

And yes, we know - most comparison guides are either written by the platforms themselves (surprise surprise, they're all "the best") or they're so generic they could be describing literally any software category.

This guide tries to be different. We've looked at what actually matters for UK mid-market companies - compliance, ease of use, recipient experience, and whether the thing actually works without needing an Open University degree to operate it.

Here are the 10 platforms worth considering, what they're genuinely good at, and where they fall short. No sponsorships, no BS.

How we evaluated these gifting platforms

Before we get to the list, here's how we assessed each platform:

UK compliance: Does it handle trivial benefits, P11D reporting, and VAT properly? This matters if you don't want HMRC giving you a bell.

Ease of use: Can you actually send gifts without a 6-week onboarding process? And without getting a particularly gnarly headache?

Recipient experience: Do your team love receiving gifts from that platform, or tolerate it? No login required vs. mandatory app downloads matters here.

Choice and quality: Generic Amazon vouchers, chalky chocolate boxes, or thoughtful, curated options?

Pricing transparency: Can you figure out what it costs without booking three demos, and having a 6-stage interview?

Integration: Does it play nicely with Slack, Teams, your HRIS? Is there a lot of tech legwork that will ‘surprise and delight’ your tech team?

Support: Can you get help when things go sideways?

We've ranked these based on overall value for UK mid-market companies (50-500 employees), though most work for smaller and larger teams too.

1. Huggg - best for address-free gifting and UK compliance

What it is:

Address-free corporate gifting platform built for UK and European companies. Employees, clients, or customers receive a link, choose their gift, and provide their own delivery details. That means no spreadsheets, no awkward "send us your home address" emails.

Best for:

- Mid-market UK companies (50-500 employees)

- Hybrid, remote, or multi-location teams

- Companies serious about UK tax compliance

Key features:

- No address collection (GDPR-safe, privacy-first)

- Gift with choice (curated collections, not generic vouchers)

- UK trivial benefits and P11D reporting built in

- Gifts shared by URL, no complicated systems

- Optional upgrades for automated gifts & branding

- Manager-led spot rewards (no admin bottleneck)

- Delivers across UK and 15 European countries

Pricing:

Roughly £5-£100+ per gift (you set the budget). No platform fee, though you can upgrade for extra features like branded redemption screens, SSO login, automated gifting. 

What customers say:

96% of employees feel more appreciated when given choice (data from Octopus Electric Vehicles). 4x higher engagement vs. generic vouchers.

Where it shines:

If you want to send gifts without collecting addresses, Huggg is purpose-built for this. The recipient experience is seamless - one link, choose gift, done. UK compliance is baked in, not bolted on.

Where it falls short:

If you need global gifting across 50+ countries with local fulfilment, larger platforms like Sendoso have more reach. Huggg focuses .on the UK/Europe first

See how Huggg works →

2. Reward Gateway - best for full benefits and rewards platform

What it is:

Comprehensive employee benefits and recognition platform with corporate gifting as one module. Think discounts, perks, recognition, and gifting all in one place.

Best for:

- Larger companies (500+ employees) wanting an all-in-one solution

- Companies that need benefits, discounts, and gifting together

- Teams with dedicated People Ops resources to manage the platform

Key features:

- Full benefits platform (not just gifting)

- Employee discounts and perks

- Recognition and rewards

- Points-based system

- Mobile app for employees

Pricing:

Typically £5-£15 per employee per month (annual contract). Setup fees may apply.

Where it shines:

If you want benefits, discounts, recognition, and gifting under one roof, Reward Gateway is comprehensive. Strong brand recognition in the UK market.

Where it falls short:

Overkill if you just need gifting. Requires employee logins and app downloads. Can feel corporate and transactional rather than personal.

3. PerkUp - best for swag & global gifting

What it is:

Corporate gifting platform focused on branded 'swag' and automated employee lifecycle moments - birthdays, work anniversaries, onboarding, promotions.

Best for:

- Companies wanting "set it and forget it" automation

- HR teams without time for manual gifting

- Companies prioritising lifecycle moments over ad-hoc recognition

Key features:

- HRIS integrations (BambooHR, HiBob, etc.)

- Automated birthday and anniversary gifts

- Curated gift collections

- Manager-led spot rewards

- Global delivery

Pricing:

Platform fee + gift costs. Pricing on request.

Where it shines:

Automation is PerkUp's strength. Connect your HRIS, set your rules, and birthdays/anniversaries happen automatically. Good for busy HR teams.

Where it falls short:

Less flexible for ad-hoc or manager-led recognition outside of lifecycle triggers. The interface can feel dated compared to newer platforms.

4. Reachdesk - best for large-scale sales and marketing gifting

What it is:

Enterprise gifting platform originally built for sales and marketing teams, now expanding into employee gifting.

Best for:

- Large enterprises (1,000+ employees)

- Companies using gifting for sales, marketing, AND employees

- Global teams needing international fulfilment

Key features:

- Global delivery (60+ countries)

- Direct mail and physical gifting

- CRM integrations (Salesforce, HubSpot)

- Branded swag and custom gifts

- Warehouse and fulfilment services

Pricing:

Enterprise pricing (typically £20k+ annually). Not published.

Where it shines:

If you're sending gifts to customers, prospects, and employees at scale across the globe, Reachdesk handles complex logistics well.

Where it falls short:

Overkill for companies just needing employee gifting. Expensive. Long onboarding. More suited to sales/marketing use cases than HR.

5. Sendoso - best for sales-led organisations

What it is:

US-based gifting platform for sales, marketing, and employee gifting. Strong in North America, growing in Europe.

Best for:

- Sales-led organisations

- Companies needing multi-channel gifting (sales, marketing, HR)

- Large enterprises with big budgets

Key features:

- CRM and marketing automation integrations

- Warehouse fulfilment for branded swag

- Direct mail capabilities

- Global sending (though UK/Europe is secondary market)

- Gifting analytics and ROI tracking

Pricing:

Enterprise pricing (typically £15k-£30k+ annually). Platform fees + gift costs.

Where it shines:

If your sales team is already using Sendoso, adding employee gifting makes sense. Strong analytics and ROI tracking.

Where it falls short:

US-centric. UK compliance and European delivery can be clunky. Expensive. Better for sales/marketing than pure employee recognition.

6. Workhuman - best for enterprise recognition programmes

What it is:

Enterprise-grade employee recognition and rewards platform with social recognition, points, and redemption marketplace.

Best for:

- Large enterprises (2,000+ employees)

- Companies wanting formal, structured recognition programs

- Organisations with budget for comprehensive people platforms

Key features:

- Social recognition (peer-to-peer)

- Points-based rewards system

- Extensive redemption marketplace

- Service milestones and awards

- Analytics and reporting

Pricing:

Enterprise pricing (typically £50k+ annually for larger implementations). Not published.

Where it shines:

If you're a large enterprise wanting a formal, structured recognition program with social features and points, Workhuman is comprehensive.

Where it falls short:

Expensive. Long implementation. Overkill for mid-market. Feels corporate and formal rather than personal and human.

7. Perkbox - best for SME benefits and perks

What it is:

Employee benefits platform with perks, discounts, recognition, and wellbeing features. Popular with UK SMEs.

Best for:

- Small to mid-market UK companies (10-500 employees)

- Companies wanting benefits, perks, and recognition together

- Teams prioritising employee discounts

Key features:

- Employee discounts and perks

- Recognition and rewards

- Wellbeing content and support

- Flexible benefits options

- Mobile app

Pricing:

Typically £5-£12 per employee per month. Annual contracts.

Where it shines:

If you're a UK SME wanting benefits, perks, and some recognition in one place, Perkbox is familiar and well-established.

Where it falls short:

Gifting feels like an add-on rather than core focus. Points-based systems can feel transactional. Requires employee logins and engagement.

8. Bonusly - best for peer-to-peer recognition

What it is:

US-based peer-to-peer recognition platform with points and reward redemption.

Best for:

- Companies prioritising peer-to-peer and social recognition

- Teams wanting informal, frequent recognition

- Smaller companies (10-200 employees)

Key features:

- Peer-to-peer recognition (employees give each other points)

- Public recognition feed

- Points-based rewards

- Integrations with Slack and Teams

- Reward redemption marketplace

Pricing:

$3-$5 per employee per month (roughly £2.50-£4). Plus reward costs.

Where it shines:

If you want peer-to-peer recognition with social features and frequent small moments, Bonusly is simple and affordable.

Where it falls short:

US-centric. Limited UK-specific options. Points systems can feel gamified rather than meaningful. Not built for UK compliance.

9. Tremendous - best for digital rewards at scale

What it is:

Digital rewards and payout platform for gift cards, prepaid cards, and cash rewards. Built for scale and simplicity.

Best for:

- Companies sending digital rewards in bulk

- Research incentives, referral programs, customer rewards

- Teams wanting simple, fast digital payouts

Key features:

- Massive gift card marketplace (hundreds of brands)

- Instant digital delivery

- Global payouts (40+ countries)

- API for integration

- Bulk sending

Pricing:

Platform fee + gift card costs. Transparent pricing (starts around 3-5% markup on gift cards).

Where it shines:

If you need to send digital gift cards in bulk quickly and simply, Tremendous is fast and reliable. Great for research incentives and customer rewards.

Where it falls short:

Not built for employee recognition specifically. No UK compliance features. Feels transactional - digital codes, not thoughtful gifting.

10. Postal - best for US-based companies with UK teams

What it is:

US-based direct mail and gifting platform for sales, marketing, and employee gifting.

Best for:

- US companies with UK employees

- Sales and marketing teams needing multi-channel gifting

- Companies wanting branded swag and custom items

Key features:

- Direct mail and physical gifting

- Warehouse and fulfilment

- CRM integrations (Salesforce, Outreach)

- Branded swag and custom gifts

- Global sending

Pricing:

Platform fee + gift costs. Pricing on request.

Where it shines:

If you're a US company expanding to UK and already use Postal for sales/marketing, adding employee gifting is straightforward.

Where it falls short:

US-centric. UK delivery and compliance are not the focus. Better suited to sales/marketing than pure employee recognition.

Quick comparison: which platform for which situation?

You want simple, address-free gifting for UK teams:

→ Huggg or PerkUp

You need full benefits + recognition platform:

→ Reward Gateway or Perkbox

You're an enterprise with big budgets:

→ Workhuman, Reachdesk, or Sendoso

You prioritise peer-to-peer recognition:

→ Bonusly

You need bulk digital gift cards:

→ Tremendous

You're sales-led and need multi-channel gifting:

→ Sendoso, Reachdesk, or Postal

What most companies get wrong when choosing a platform

Here's where it goes sideways:

Mistake 1: Picking based on features, not use case

You don't need every feature. You need the features that solve your actual problem.

If you're a 200-person UK company wanting to send quarterly gifts without collecting addresses, you don't need warehouse fulfilment, global shipping to 60 countries, and CRM integrations. You need simplicity and compliance.

Match the platform to your use case, not your "nice to have" wishlist.

Mistake 2: Ignoring recipient experience

Your employees don't care about your admin dashboard. They care about whether claiming a gift is easy or a faff.

Platforms that require logins, app downloads, or complex redemption processes will see lower engagement. No matter how good your intentions, friction kills appreciation.

Mistake 3: Underestimating UK compliance

If you're sending gifts to UK employees, you need to understand trivial benefits, P11D reporting, and VAT rules. Not all platforms handle this well (especially US-centric ones).

Getting this wrong means awkward conversations with HMRC later.

Mistake 4: Choosing the cheapest option

Cheap platforms often mean:

- Generic gift options (Amazon vouchers, that's it)

- Poor customer support

- Clunky recipient experience

- No integration with your tools

You'll save money upfront and lose engagement, time, and employee goodwill.

Mistake 5: Overcomplicating it

Corporate gifting doesn't need to be a 6-month project with steering committees and pilot programs.

The best platforms let you send your first gift in under 10 minutes. If you're three weeks into onboarding and still haven't sent a gift, the platform is too complex.

Key questions to ask before you choose

1. Do I need address-free gifting?

If yes: Huggg, PerkUp (both built for this)

If no: Most platforms work

2. Am I UK-focused or global?

UK/Europe: Huggg, Reward Gateway, Perkbox

Global (50+ countries): Reachdesk, Sendoso, Postal

3. What's my primary use case?

Employee recognition only: PerkUp, Bonusly

Benefits + recognition: Reward Gateway, Perkbox

Sales + marketing + employees: Huggg, Sendoso, Reachdesk, Postal

4. What's my budget?

Under £5k/year: Huggg, Bonusly, Tremendous

£5k-£20k/year: Huggg, PerkUp, Reward Gateway, Perkbox

£20k+/year: Huggg, Sendoso, Reachdesk, Workhuman

5. Do I need automation or manual control?

Automation (birthdays, anniversaries): Huggg, PerkUp, Reward Gateway

Manual/manager-led: Bonusly

Both: Most platforms offer some of each

The takeaway

Here's the thing: there's no "best" corporate gifting platform for everyone.

The right choice depends on your company size, use case, budget, and whether you're UK-focused or global.

For most UK mid-market companies (50-500 employees):

- Huggg if you want address-free, UK-compliant, thoughtful gifting without the faff

- Reward Gateway if you want full benefits + recognition platform

For larger enterprises:

- Workhuman if you want comprehensive, formal recognition programs

- Sendoso or Reachdesk if you need sales/marketing/employee gifting combined

For smaller companies or tight budgets:

- Bonusly for peer recognition and social features

- Tremendous for simple digital gift cards

- Huggg for thoughtful gifting without enterprise pricing

The platforms on this list are all solid. The question isn't "which is best?" but "which is best for us?"

Start with your use case. Be honest about your budget. Prioritise recipient experience. And for the love of all things good, make sure UK compliance is sorted if you're sending to UK employees.

Frequently asked questions

What is the best corporate gifting platform for UK companies?

For UK mid-market companies (50-500 employees), Huggg, Reward Gateway, and PerkUp are the strongest options. Huggg excels at address-free gifting and UK compliance. Reward Gateway is best if you want full benefits and recognition together. PerkUp is strong for automated lifecycle gifting, which Huggg also offers. The "best" choice depends on your specific use case, budget, and whether you need UK-specific features like trivial benefits compliance.

How much do corporate gifting platforms cost?

Costs vary widely. Huggg doesn’t charge a platform fee, unless you want to upgrade for additional features like branding. Budget platforms like Bonusly and Tremendous cost £2-£5 per employee per month plus gift costs. Mid-market platforms like PerkUp, and Perkbox typically cost £5-£15 per employee per month or charge platform fees based on company size. Enterprise platforms like Workhuman, Sendoso, and Reachdesk often cost £20k-£50k+ annually. Always ask for transparent pricing before committing.

Do I need to collect employee addresses for corporate gifting?

Not anymore. Platforms like Huggg and PerkUp offer address-free gifting where employees receive a link, choose their gift, and provide their own address. This protects privacy (GDPR-compliant), reduces admin work, and avoids awkward "send us your home address" emails. For hybrid and remote teams, address-free gifting is now the standard.

What's the difference between gift cards and gift with choice?

Gift cards give employees a voucher for one retailer (e.g., Amazon, John Lewis). Gift with choice lets employees pick from a curated selection of products, experiences, or vouchers. Research shows 68% of UK employees prefer choosing their own gift rather than receiving a pre-selected item. Platforms like Huggg specialise in gift with choice, while platforms like Tremendous focus on digital gift cards.

Are corporate gifts tax deductible in the UK?

Yes, with conditions. Under HMRC's trivial benefits rules, gifts up to £50 per employee per year are tax-free and don't need to be reported. Gifts over £50 may be subject to tax and P11D reporting. Platforms built for UK compliance (like Huggg and Reward Gateway) help you stay within trivial benefits limits and provide reporting for finance. Always consult your accountant for specific tax advice.

Can I integrate corporate gifting platforms with Slack or Teams?

Most modern platforms integrate with Slack and Microsoft Teams. Huggg, PerkUp, Bonusly, and Reward Gateway all offer Slack/Teams integrations for manager-led spot rewards and automated notifications. This lets managers send gifts directly from Slack without logging into separate platforms. Check each platform's integration capabilities before choosing.

What's better for employee recognition: points systems or direct gifts?

It depends on your culture. Points systems (Bonusly, Reward Gateway, Workhuman) work well for frequent, peer-to-peer recognition and social features. Direct gifts (Huggg, PerkUp, Tremendous) feel more personal and meaningful for milestone moments. Many companies use both - points for everyday recognition, direct gifts for bigger moments like birthdays and anniversaries.

Do corporate gifting platforms work for frontline workers?

Some do. Huggg can offer printed QR codes for frontline workers without corporate email (like cafe workers). Most other platforms require email addresses and logins. If you have frontline or non-desk workers, check that the platform supports no-login claims before committing.

How do I measure ROI on corporate gifting?

Track these metrics: gift redemption rates (target: 85%+), employee satisfaction scores, retention rates (compare before/after gifting program), and engagement in future recognition initiatives. Platforms like Huggg, Sendoso, and Workhuman offer analytics dashboards. Calculate cost per employee retained vs. cost of replacement (typically 6-9 months salary) to show ROI to leadership.

Can I send corporate gifts internationally?

Yes, but delivery coverage varies. Huggg covers the UK and 15 European countries. Sendoso and Reachdesk cover 60+ countries globally. Tremendous offers digital gift cards in 40+ countries. If you have global teams, check each platform's delivery regions and whether they handle local compliance (VAT, tax, customs) before choosing.

Ready to choose your platform?

If you're a UK mid-market company looking for address-free, compliant, thoughtful gifting, Huggg is built for exactly that.

No address collection. No awkward spreadsheets. No complex onboarding. Just simple, meaningful gifts your team will actually love.

Explore Huggg or talk to our team about what works best for your company.

About this guide

This comparison was written by Huggg's content team based on publicly available information, customer reviews, and platform research. We've tried to be fair and honest about where each platform is smashing it and where they fall short.

Yeah, we're biased - we think Huggg is brilliant for UK mid-market companies. But we're not going to pretend other platforms don't have strengths in different areas.

If you spot anything that's changed or needs updating, drop us a note.