Making it easier to send gifts and vouchers, since 2015
From coffee app to B2B gift-led recognition platform, we've come a long way. Check out our journey so far.
Where it started: A coffee and a thank you
We started out as a gifting app in 2017, where people could send each other a coffee - as a quick thanks for helping with a house move, or to cheer someone up on a bad day. We launched with 20 independent coffee shops in Bristol, then expanded across London.
By 2019, we'd signed Caffè Nero and had 1,300 locations on the platform. But here's what we noticed: people were using Huggg at work. We'd accidentally created an easy-to-use tool for surprising and delighting employees and clients. That's when we pivoted to B2B.
When coffee shops closed, we had to get creative
Shortly after our B2B pivot, the pandemic hit. With coffee shops closed, we had three options: give up, hunker down, or stand up and fight. We chose to fight - and found two new directions.
First, we realised our platform could distribute welfare vouchers at scale. Within days, we'd supplied £100,000 worth of free school meal supermarket vouchers. The British Red Cross approached us, and our B2G platform was born. Today, it serves up millions of these vouchers.
Second, we made it possible to send physical gifts to remote employees - without needing their addresses.
Business gifting, but better
Today, we make it easier to recognise your teams, colleagues, and customers. More personal than gift cards. More validating than awarding points.
Whether you're showing appreciation to your team, adding a personal touch to sales outreach, or saying thank you to clients, we're here to make it delightful.
From nearly shutting down to serving thousands of companies, we've learned one thing: gifting matters. It's how we show we care and share joy at work.
Socially conscious gifts
Delightful-to-use app
Tech for good
