Client gifting for UK businesses that actually works
Build loyalty, trust, and new business with client gifts people actually want. Send B2B client gifts at any scale - from one-off thank-yous to automated client gifting campaigns.
What is client gifting?
Whether welcoming new clients, saying thanks for a referral, or keeping long-term relationships warm, client gifting is a simple way to make an impression. Send gift cards, or let clients choose from a range of physical gifts with gift with choice. Set up one-off gifts or schedule ongoing campaigns with automated gifts - and track when every gift is claimed.
With Huggg clients can choose a gift that suits them best, so everyone appreciates being treated.
Huggg Campaigns
Want refunds on unclaimed vouchers? Upgrade to Huggg Campaigns. You'll also see what gifts have been redeemed, so you can keep a closer eye on your campaigns - whether it's nurturing leads, or winning over clients.
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Building human connections with their customers
- Customers who receive a gift with Huggg have a 10% higher CSat score
- Creating impactful surprise and delight moments for customers
- Transforming customer experience by sending in the moment digital gifts
“Huggg has enabled GoCardless to create seamless, ad hoc surprise and delight moments, build relationships and find a more human connection with our customers.”
Send gift batches of up to 10 people at once
Manage regular gifting centrally for your business
Empower sales and customer service teams to send gifts
What is client gifting?
Client gifting is sending gifts to customers, prospects, or partners to strengthen the relationship. It's used for thank-yous after a deal closes, seasonal moments like Christmas, milestone celebrations, and re-engagement of dormant accounts.
What's the best client gift in the UK?
The best client gift is one the recipient will actually use and enjoy. Gift cards top most "best of" lists because they remove the guesswork - Huggg's gift card with choice lets recipients swap to a brand they love. Curated food and drink hampers, premium stationery, and sustainable gifts also perform well for higher-value accounts.
Are client gifts tax deductible in the UK?
Client gifts can be tax deductible if they carry a conspicuous business advert and aren't food, drink, tobacco, or vouchers — and the total cost per client per year is under £50. Outside those rules, client gifts are not deductible. Always check with your accountant or HMRC's guidance.
How much should you spend on a client gift?
Typical UK spend ranges from £20-£50 per client for goodwill and seasonal gifts, up to £100+ for key accounts or thank-yous after a major deal. Match the value to the relationship — over-spending can feel uncomfortable, under-spending can feel forgettable.
When should you send client gifts?
Beyond Christmas, the most effective moments are after a contract renewal, at the close of a project, on the anniversary of a client signing, or out of the blue as a thank you. Unexpected timing often lands better than predictable seasonal sends.
Ready to make client gifting part of your strategy?
