Client gifting for UK businesses that actually works
Build loyalty, trust, and new business with client gifts people actually want. Send B2B client gifts at any scale - from one-off thank-yous to automated client gifting campaigns.
We simplify gift-sending for these businesses
- GoCardless
- Immediate Media
- HardSoft
- Xero
What is client gifting?
Whether welcoming new clients, saying thanks for a referral, or keeping long-term relationships warm, client gifting is a simple way to make an impression. Send gift cards, or let clients choose from a range of physical gifts with gift with choice. Set up one-off gifts or schedule ongoing campaigns with automated gifts, sort out Christmas client gifting - and track when every gift is claimed.
Make a perfect first impression every time
With Huggg clients can choose a gift that suits them best, so everyone appreciates being treated.
Schedule campaigns and know when gifts have landed
With Huggg you can schedule and send gift notifications to arrive when they’ll have the most impact. You’ll also know when gifts have been claimed, so you can follow up with each client.
Huggg Campaigns
Want refunds on unclaimed vouchers? Upgrade to Huggg Campaigns. You'll also see what gifts have been redeemed, so you can keep a closer eye on your campaigns - whether it's nurturing leads, or winning over clients.
Why gifting makes good business sense.
- 95% Say a positive brand experience would make them more likely to return
- 83% More likely to do business after receiving a promotional gift
- +10% Rise in average customer CSat scores from gifts
“Our people are free to use Huggg however they see fit and have felt really empowered as a result. They share their Huggg stories to our #surpriseanddelight Slack channel. This helps us to see how gifting can be most impactful in our interactions with customers and informs our long term CS strategy.”
Our Brands
Standout gifts to make clients feel special
We’ve got something for everyone. Choose by category or set your budget, occasion or personal preference, and we’ll show you a range of perfect gifts.
- Hotel Chocolat
- Keep Cup
- Bloom & Wild
- Lumie
- Candy Kittens
- Mademoiselle Macaron
- Virgin Wines
How Huggg has helped star sales & marketing teams connect with their customers
GOCARDLESS: Building human connections with their customers
- Customers who receive a gift with Huggg have a 10% higher CSat score
- Creating impactful surprise and delight moments for customers
- Transforming customer experience by sending in the moment digital gifts
“Huggg has enabled GoCardless to create seamless, ad hoc surprise and delight moments, build relationships and find a more human connection with our customers.”
Send gifts to 1 to 10,000 at once
Organise and schedule gifts for up to 10,000 people at once. Get started straight away with no subscription.
Manage regular gifting centrally for your business
All the features you need to track and manage larger gift batches.
Empower sales and customer service teams to send gifts
Empower the whole business to make their customers and prospects feel valued.
What is client gifting?
Client gifting is sending gifts to customers, prospects, or partners to strengthen the relationship. It's used for thank-yous after a deal closes, seasonal moments like Christmas, milestone celebrations, and re-engagement of dormant accounts.
What's the best client gift in the UK?
The best client gift is one the recipient will actually use and enjoy. Gift cards top most "best of" lists because they remove the guesswork - Huggg's gift card with choice lets recipients swap to a brand they love. Curated food and drink hampers, premium stationery, and sustainable gifts also perform well for higher-value accounts.
Are client gifts tax deductible in the UK?
Client gifts can be tax deductible if they carry a conspicuous business advert and aren't food, drink, tobacco, or vouchers — and the total cost per client per year is under £50. Outside those rules, client gifts are not deductible. Always check with your accountant or HMRC's guidance.
How much should you spend on a client gift?
Typical UK spend ranges from £20-£50 per client for goodwill and seasonal gifts, up to £100+ for key accounts or thank-yous after a major deal. Match the value to the relationship — over-spending can feel uncomfortable, under-spending can feel forgettable.
When should you send client gifts?
Beyond Christmas, the most effective moments are after a contract renewal, at the close of a project, on the anniversary of a client signing, or out of the blue as a thank you. Unexpected timing often lands better than predictable seasonal sends.