Don't know what they'd like? Let them pick. Send one link, they choose the physical gift or gift card they actually want - no addresses, no admin, no unwanted gifts.






It's the easy way out of "but what would they like?". Instead of guessing the brand, you send one link and let them choose - their favourite coffee, lunch on the high street, a treat online. You set the budget. They pick the bit that suits them. Everyone wins.
Explore how gift with choice fits into employee recognition, client gifting, or automated gifts. See plans and pricing for branding, SSO, or API access.
Three steps. No faff.
Send a choice of gifts based on your budget and theme. Micro-gifts for Employee Appreciation Day. High-octane experiences to surprise your clients. No addresses, no admin, no unwanted gifts.

Major tech brands, luxury olive oil, charity shop gift cards - you name it, we've got it. Make sure your gift has the right impact, whether it's making someone feel appreciated or saying "happy birthday".

No postal address? No problem. Add a message and digital wrapping paper, then send a personalised gifting link via email, text, or social. Your recipient adds their address, and Huggg does the rest.


What is Gift with Choice?
Gift with Choice lets you send one gift link and let your recipient choose the gift card they want from a range of UK brands, rather than picking the brand for them.
Can the recipient choose their own gift card?
Yes. That's the whole idea - you set the budget, send one link, and they pick the gift card they'd most like to receive.
Do I need the recipient's address?
No. Gift with Choice is sent as a link by email or message, so there are no home addresses to collect and no personal data to store.
How much does Gift with Choice cost?
Huggg is free to use - you only pay for the gifts you send. There's no subscription and no platform fee for standard sending.
What brands can recipients choose from?
Recipients choose from a curated range of much-loved UK high-street and online brands, so there's something relevant whatever their taste.
Is Gift with Choice good for teams and bulk sending?
Yes. You can send to a whole team from one place, and because recipients choose for themselves there's no admin chasing preferences or addresses.