Women-owned brands on Huggg

Rachel learned to make macarons at a cookery school in Paris, fell in love with them, moved back to Scotland and couldn't find any. So she started making her own. That was 2013. Since then, Mademoiselle Macaron has grown from a market stall into a luxury gifting brand with a team of 13 - and won Online Bakery of the Year in 2025.

"A lot of people assume I'm still making macarons at home. They can't seem to conceive it might be a large business."

Jess co-founded Treat Kitchen with her husband and brother-in-law in 2014, shortly after their first child was born. They wanted to shake up confectionery and food gifting - putting a modern twist on the traditional sweet shop. Starting with one shop in Nottingham, they now supply stores across the UK and overseas, including Tesco.

"I'm driven by the desire to show my children what female leadership can look like: authentic, resilient, and rooted in kindness."

Helena and her husband Simon started TrueStart in 2015 because they were training for triathlons, drinking loads of coffee, and feeling terrible. They wanted coffee that tasted great and actually made you feel good. Their first ever outing was sampling instant coffee to muddy runners in Taunton. The runners called it "PB coffee" - and it snowballed from there.

"Lean into your individuality. It truly is your superpower and it's the one thing that cannot be copied."

Emily and Ana were finishing conservation PhDs in 2010 when they had an idea: what if you could make it easy for anyone to grow wildflowers? They discovered an ancient Japanese technique of encasing seeds in clay balls, adapted it for British wildflowers, and Seedball was born. They're now stocked by over 500 retailers including RHS, the National Trust, and Waterstones - and donate over 500,000 seed balls to schools each year.

"We were asked to make a million seed balls by the BBC for the launch of David Attenborough's 'Seven Worlds One Planet.' As a conservation-led company, this was epic."

Lucy started Amp from her kitchen table because the fitness equipment she could find was either ugly, low-quality, or designed to be hidden away. She wanted to create beautiful tools that remove friction from movement - so you actually use them. What began as a personal solution now supports customers and wellness studios across the UK and Europe.
 
"Knowing we've helped change how people feel about movement - from something they feel they should do, to something they actually want to do - is what makes the hard parts worth it."

Stephanie is a graphic designer who spent 12 years building a career in design before channeling it into her own brand. She and her business partner spotted a gap in the market for aesthetic, sustainable bamboo socks and built KOSI from scratch - designing everything from the product to the packaging to the website.
 
"Build a brand that you truly believe in. Because if you are passionate about it, you'll do everything in your power to make it a success, and others will believe in it too." 

Sarah was working in sustainability at Provenance.org when she and her husband realised that olive oil - one of the most everyday products in our kitchens - was being traded as a commodity, squeezing farmers and stripping flavour. They started their business to support family friends whose product wasn't being respected - and as a result, started sourcing directly, became certified olive oil sommeliers, and built Citizens of Soil to turn a commodity into a community.
 
"What began as a side hustle to get our friends a more fair share evolved into a much bigger mission: to turn a commodity into a community."

The two founders of Coconut Lane have been best friends since they were 11. They went to school together, university together, and always talked about starting a business together. Eventually they decided to stop dreaming and start doing - printing inspirational wall art on their home printers and selling it online. Simple quotes like "What would Beyonce do?" The brand has grown far beyond those early days, winning an Everywoman Award in 2025.

"Standing on that stage felt surreal, and we both said that our Year 7 best-friend selves would be very proud of us."