We were at Engage Summit last week - Evolution London, 400+ people in the room, a lot of very strong opinions about recognition programmes.
Here's what actually came up.
This one surprised a few people in the room.
Research presented at the event showed that recognition is a stronger engagement and retention driver than pay - even when pay is perceived as fair. The two work together (more on that below), but recognition alone moves the needle in a way that pay alone doesn't.
The stat that landed hardest: a third of employees say they perform worse than their competitors because they don't feel recognised. Not because of salary. Because of how seen they feel.
Only 51% of employees agree that when they do good work, their recognition is timely and meaningful.
That means roughly half the people in your organisation are doing good work and not hearing about it. Not once in a while. Consistently.
This isn't a nice-to-have problem. It shows up in engagement scores, in attrition data and in how clearly people understand what the business actually values.
It came up in every session. When recognition works, it's because managers are doing it well. When it doesn't, managers are usually why.
The data from one session put managers at the top of the list by a significant margin - both as the biggest enabler of recognition culture and as the most common place it breaks down.
The implication: if you want recognition to land, manager training isn't optional. It's the investment.
And it's not training in the abstract sense. It's giving managers the prompts and the language. What does specific recognition sound like? What's a reasonable cadence? What do you do when you genuinely can't think of anything to praise? Most managers want to do this well - they just haven't been shown how.
Someone recognised by a peer is 3x more likely to recognise someone else. Three times.
The numbers from the floor:
The organisations that cracked this didn't just create a mechanism for managers to send recognition down the chain. They made it easy for anyone to recognise anyone - and made that recognition visible across the team. That visibility is what makes it stick.
This was the second most-discussed topic in the room, and the one that got the most nodding.
Giving praise to tick a box - the end-of-year "great job on that project" with no detail, the automated birthday message, the manager who uses the recognition tool because HR can see the usage stats - doesn't just fail to land. It actively erodes trust.
AI-written recognition came up too. The room's verdict was nuanced: the problem isn't AI authorship. It's the absence of specificity. Whether a human or a machine wrote it, vague praise reads as hollow.
The fix is simple in theory. Be specific. Be timely. Mean it.
In a physical office, good work has a chance of being noticed. In a remote team, the things that travel are mistakes.
A bug, a missed deadline, a slow response - these are visible. The quiet heroics aren't. Which means remote employees often receive a disproportionate amount of negative feedback relative to positive, purely because of the medium.
Recognition doesn't fix remote working. But it's one of the most direct ways to correct that imbalance.
One point came up across multiple sessions on financial wellbeing: recognition doesn't work as a substitute for fair pay. It works on top of it.
If employees don't feel fairly compensated, no amount of thank-you messages is going to move the dial on engagement. Financial wellbeing - not just salary, but benefits, cost-of-living support, flexibility - is the floor. Recognition is what happens above it.
The good news from the floor: financial wellbeing doesn't have to mean paying everyone more. It means listening to what people need, communicating clearly about what's available, and making it easy to access support.
The organisations in the room that had cracked recognition weren't running better programmes. They'd stopped treating it as a project and started treating it as a behaviour.
One team described replacing a cumbersome top-down awards scheme with something simple: anyone can recognise anyone, in the moment, visibly, without a manager's sign-off. Now every person in the business gets recognised at least once a month.
That shift - from project to behaviour - is the one that matters. A programme has a launch date and a budget. A habit has a feedback loop and a default. Recognition needs the second.
The room agreed on most of the above. Where people got stuck was the day-to-day: how do you make recognition happen consistently, without it becoming another thing on the manager's list?
That's the problem Huggg is built for. No sign-off chains. No admin. A real gift the recipient picks themselves - sent in minutes, no addresses needed, no points to track.
Recognition that's actually in the moment. That's the whole point.
Try Huggg for free, or see how Gift with Choice works if you'd rather your recipient pick what they actually want.