Here at huggg, we're obsessed with kindness.


From epic gestures reserved for only the most romantic of films, to the much smaller acts of love seen in everyday life, we can't get enough of it. 

Think about when someone offers to make you a brew, for example.

Lends you a pen.

Or when a stranger smiles at you on a particularly bleak morning commute.

It feels good, right?

Well, there's a reason for that. And it's actually down to science.


Here's 7 reasons why kindness really does matter:


❤️ It's cardioprotective

Carrying out or even just witnessing random acts of kindness, produces the hormone oxytocin (otherwise known as the 'love hormone').

When present in the body, this hormone releases a chemical called nitric oxide into the blood vessels, helping them to dilate. This lowers blood pressure and improves the overall health of our hearts. 

Basically, being kind keeps your ticker, tocking. 


👥 it's contagious

Much like a teenie pebble creating huge waves in a pool of water, random acts of kindness can create a similar ripple (or knock on) effect on those who witness them. So, when one human is kind to another, it tends to inspire those around them to behave in the same way.

Read more about said 'domino effect' here.


👵 it slows ageing

Good ol' oxycotin isn't just a pretty (cardioprotective) face, you know.

It also reduces levels of free radicals and boosts the health of our cardiovascular systems, thus fighting ageing at its source. Although it isn't going to transform you into the first immortal human being ever to have graced this earth, or eradicate wrinkles from your face-piece, it will increase vagal tone (which basically means it'll keep you young- win!)


🚦 it's a two way street

You'll often hear there's no such thing as a selfless act.

And, actually, it's sort of true.

According to a bunch of researchers at Emory University, when one human is kind to another, the pleasure and reward centre in our brains light up in the same way they would if we were the recipient.

They actually call it the 'helper's high'. 


🧠 it's an anti-depressant

According to a 2010 survey carried out by the Harvard Business School, humans who are altruistic are much happier than those who aren't.

Seeing as kindness stimulates the production of serotonin (the 'happy hormone' that helps regulate mood, appetite, sleep, memory and even desire!) this doesn't come as much of a surprise. 


🤸‍♂️ it keeps us active

Studies have found that humans feel stronger and more energetic after doing something good, so keep the kindness flowing and that gym session later might not feel quite so unmanageable. 


😍 it makes you more attractive

Teen movies tell us it's the bad guys who always catch the girl's eye, but when 10,000 people were asked what the most important thing they looked for in a spouse was, kindness came in at number one. Which blows this trope out the window.


If you're keen to feel some of the fringe-benefits of kindness, start by downloading huggg app and sending coffee to a friend. It'll take just two seconds out of your day, but is guaranteed to make a huge impact on the whole of theirs.

Sound good to you?